Tracey Moffatt: My Horizon at the Venice Biennale
Creating an evocative and poetic design form to support the artist's vision on an international stage
Australia Council for the Arts
Trigger created design for ‘Tracey Moffatt: My Horizon’, Australia’s representation at the 2017 Venice Biennale. The project included environmental and exhibition graphics, printed pieces, a tote bag and an app. We worked closely with the artist to develop a design that communicated the intention of the exhibition. Moffat’s practice of twisting simple narratives, subverting stereotypes and exploring the human condition informed the design.
Trigger designed a filmic, billboard-inspired signage piece for the eastern and western facades of of the Australian Pavilion. This created a dialogue with the facade video windows, featuring excerpts of Moffatt’s video works.
Trigger designed a signature publication to accompany the exhibition, featuring a self-portrait of Moffatt on the cover.
A collection of invitations, guide books and packaging was designed by Trigger.
An app for donors to the exhibition was art directed by Trigger.
Trigger designed and produced a signature tote bag with the artist, which became a must-have during Venice Vernissage.
Trigger’s design was influenced by Film Noir title screens and the cinematic lighting of Moffat’s works.
The colour palette evoked visions of distant places, as portrayed in vintage travel posters, and the dreams and memories of Moffatt’s work.
A collection of textural invitations, featuring variation on the colour field identity developed by Trigger, was developed for different events.
It was an amazing privilege to work with one of Australia’s most prominent artists and create design that captures the essence of the artwork displayed. Trigger travelled to Venice to install environmental graphics and signage in the Australian Pavilion, designed by DCM Architects.