17th Biennale of Sydney

Partnering with the Biennale of Sydney, Barnbrook Design and the worlds' leading artists to create an unforgettable visitor experience across Sydney

The Biennale of Sydney

Trigger applied the brand concept by Barnbrook Design to promotional, environmental and print material for the 17th Biennale of Sydney, which was held over a 3 month period.

The successful application of the design concept across many areas and publications was testimony to the sophistication of this studio’s talent. Gregory Anderson is unrivalled in his creative and thoughtful approach, attention to detail and willingness to respond to feedback and consider the client’s priorities and requirements at all times.

Marah Braye, Chief Executive Officer Biennale of Sydney

Trigger designed Art Walk beacon posts throughout Sydney’s CBD and identity applications across a diverse range of venues such as Cockatoo Island, the Museum of Contemporary Art, Wharf 2/3 and Artspace. Visitation statistics record a doubling of numbers from the previous Biennale.

The centre of the exhibition was Sydney’s iconic Cockatoo Island. The power of the visitor experience was the way in which the island’s rich maritime, industrial and penal history converged with world-class art practice. A suite of Artist Signage Identifiers extended the Barnbrook brand and also responded to the individual context and heritage requirements for each location. As a result each signage piece was unique.

Trigger branded onsite facilities such as multiple ‘Education Hubs’, merchandise stores, wayfinding, and multi-platform advertising campaigns.

Trigger branded a fleet of ferries that operated between Circular Quay and Cockatoo Island with signage.

The suite of print materials included a free guide to the Biennale.

The suite of print materials included an education newsprint journal for the Biennale's younger audiences.

Invitations to all opening events included a bespoke matching envelope.

A folder, designed to contain media elements, served a double function as a poster.