The NSW Office of Environment and Heritage (OEH), National Parks and Wildlife Service commissioned Trigger as interpretation planner for the La Perouse Headland and Bare Island precinct, a much beloved Sydney metropolitan site in the Kamay Botany Bay National Park in metropolitan Sydney. The final plan, to be released in late 2011, will be used as a template for thoughtful, respectful and appropriate tangible and intangible interpretive interventions to underline the important natural, cultural and spiritual significance of this place. Key features such as the unique landscape, the La Perouse Museum, Pere Receveur’s tomb, the La Perouse Monument, the Macquarie Watchtower and Bare Island will be enhanced through sensitive landscape design and architectural invigoration. Interpretation will be improved with innovative exhibition concepts, media, programs and activities. Trigger partners with Toland Architects, Context Landscape Design and heritage consultants Godden Mackay Logan to realise this Interpretation Plan.

As part of a complete interior and exterior building refurbishment for The Law Society of New South Wales, Trigger was commissioned by PMDL Architects to design all interior graphics across 12 levels. This included graphic glazed panels for all offices, meeting areas, breakout spaces, council rooms and function spaces. A twenty one metre long typographic mural using key legal terms and phrases, expressing the values of the Law Society of New South Wales was designed for the revitalised lobby space. The project required intense consultation with the Law Society, project management team Incoll, PMDL and the Buildcorp construction team.

Toland Architectural Design Partners engaged Trigger to work with strategist Penny Bowring to reinvigorate its brand. The project involved a name change, significant evaluation and restructuring. The emergent new brand has a focus on partnering with clients and other experts in their fields. The design of the logotype incorporates an ampersand (&) to highlight the importance that partnering has to Toland. The new brand has capitalised on the business's strengths, enriched confidence and has contributed towards business growth.

The brand identity Trigger conceptualised for ‘The 80s Are Back’ referenced quintessential 80s motifs and made them relevant for a contemporary audience. For instance, the campaign embraced graphic elements from the Powerhouse Museum’s former logo, designed in the 80s, as well as other 80’s touchstones. Trigger named the exhibition, conceptualised and art directed all photography and illustration. Trigger created 5 archetypal characters that featured in the exhibition as life-size moving projections and were utilised through out the marketing campaign. Campaign collateral and tasks extended to copywriting, environmental design, print and web graphics, merchandise design, staff uniform design and design of iphone applications. The brand identity for the marketing campaign dovetailed with the exhibition that Trigger also designed, in association with Toland Architects. The presence of Trigger over all exhibition and marketing design, and its unique collaborative relationship with the Powerhouse Museum, helped to create a compelling brand experience. The exhibition was extended three times due to popular demand.

Trigger, partnered with Barnbrook Design (UK) and some of the worlds leading artists to create an unforgettable visitor experience across Sydney in May, June, July and August in 2010. Trigger applied Barnbrook Design’s brand concept to promotional, environmental and print material. The print material involved the design of: print advertising across newspapers and international media, a visitor guide book, invitations, packaging, student newspapers and an annual report. Trigger was also involved in the design of onsite facilities such as ‘Education Hubs’, merchandise stores and designed wayfinding across the city and for Cockatoo Island.

Original concept by Barnbrook Design

Trigger, in association with Toland Architects designed ‘The 80s Are Back’, a major exhibition at the Powerhouse Museum that inspired thought and reflection on the culture of the 80s. The unconventional and adventurous exhibition design has won accolades for the Powerhouse.

For visitors, the journey began through a ‘time-warp’ tunnel flooded with projections, lighting and sounds to stimulate and disorientate. The exhibition was an immersive experience of interactive displays and static objects, including retro computer gaming and an interactive ‘music’ cube installation of 80’s music for dancing. Over one thousand Magic Cubes were used for the feature title wall, around which a special event was created to engage Museum volunteers and staff.

Trigger Toland’s responsibilities began with naming and branding the exhibition, through to the overall 3D concept, design of both interactive and audio-visual displays and graphics. The Trigger Toland team also worked with the Powerhouse team on the design of the overall marketing campaign, exterior environmental design, print and web design, live action video art direction, photographic art direction, graphics for web, merchandise design, Museum staff uniform design and design of iphone applications.
The task was complex and the time frame was tight – just 12 weeks from initial sketch designs through to documentation, construction and fabrication, installation and public launch.

It was featured on overseas news providers such as the BBC. It has created an invigorating buzz for the Museum and has been instrumental in attracting new visitor demographics. The exhibition was extended 3 times due to popular demand.